About the Event

Welcome to Performance Foodservice – Cedar Rapids FoodCentric event!

Innovative menu concepts, labor-saving solutions, exceptional brands, and added value services – this event has it all.

Be sure to download the Performance Foodservice – Cedar Rapids FoodCentric app for complete access to all event information in one place. This user-friendly platform can be used for taking notes on show day and allows for digital exchange of information.

Download via the app store before the show to utilize all Performance Foodservice – Cedar Rapids FoodCentric has to offer.

Please join us and Get Inspired!

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PERFORMANCE FOODSERVICE’S EXCLUSIVE BRANDS:



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Specialist Team

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FAQFrequently Asked questions


Pre-registration is encouraged to avoid long registration lines so you can get right to the show floor and start sampling!
Pre-registration also ensures we can accurately link your account information to your post-event tracking, since show attendance is required to earn BIG DEAL savings.
After registering, you will instantly receive a confirmation email at the provided address. Be sure to save the QR code to your phone, download the app, or bring a printed copy to the show to speed up the check-in process.
If you don’t receive a confirmation email: On-site registration will also be available with a full registration team ready to assist you as needed.
All foodservice operators and their employees are welcome to attend. The event is free but is closed to the general public. Restrictions:
  • Due to insurance liabilities, all attendees must be 18 years or older.
  • Except for medical assistance equipment, no carts, luggage, or wheeled coolers are allowed in the show aisles.
Providing a valid email address allows us to send you event-day information including a quick-scan QR code for easy entry and access to our Performance Foodservice Events app. Additional details may also be sent prior to the event such as tips on how to have a better show experience.
A unique email address is required for all guests who want access to our Performance Foodservice Events app. Following the event, a capture of scanned vendors and notes will be sent to your email address on file so you can be sure you are ordering the items you loved and take advantage of Big Deals.
Vendors that scan your badge will have access to your name and business information for follow up purposes. Your information will not be use for non-show related purposes.
During our live event hours, guests will be able to interact with booths using easy-to-scan codes to note likes, request samples, and enter notes for post-show follow-up. Once you download, please use your unique email address to log in to the app – no password is required!
The app also serves as your digital library to access the vendors attending, view event information, and other event happenings!
There will be products shown and sampled that are part of the FoodCentric BIG DEALS. These products have an allowance amount based on the number of cases purchased for six weeks after the Food Centric event. Shipping period is from May 4, 2025 through June 6, 2025. Customers cannot earn allowance payouts on cases purchased in Big Deals without attending the Food Centric event.

For all event related questions, please email Jennifer Fetzer at Jennifer.Fetzer@pfgc.com